About this talk
Our MCP Dev Summit 2026 talk on discoverability for MCP apps and ChatGPT Plugins. When an LLM chooses which apps and tools a user sees, being discoverable stops being a growth tactic and becomes a condition of being used at all.
Key points from “If the LLM can't find you, you don't exist - talk at MCP Dev Summit 2026”
- Users used to find the tool; now the tool has to be found by the model on the user's behalf.
- If the LLM does not surface your app for the task a user describes, the user never sees it.
- Discoverability is one of the most critical components of the MCP ecosystem.
Prefer to read? The MCP discoverability framework covers the same ground in writing.
Related reading
- The MCP discoverability framework. Three foundations and two measurement layers: static and dynamic discovery.
- How to get your Claude Connector discovered organically. A four-stage process to measure, diagnose, improve and verify Claude discovery.
- ChatGPT Plugin discovery: how to get suggested. How ChatGPT decides which Plugins to suggest, and how to get yours picked.
- MCP Directory: every ChatGPT Plugin and Claude Connector. Search and compare listings, ranked and updated daily.