Agent
Discoverability

Birch

Research baby & kids products

View in the ChatGPT registry
Brand
Unknown
Category
Pending
Primary Subcategory
Pending
Integration details

Description

Birch helps parents research baby and kids products before they buy. Ask about any product Birch carries and get its TrustScore: a 0-100 score Birch builds from evidence about the product, such as safety certifications, recall history, materials and ingredient disclosure. It is not based on reviews, sales or brand reputation. Ask things like "What's the TrustScore of the babybay bedside sleeper and why?", "Compare glass baby bottles under $40 by TrustScore", or "Are PFAS a concern in strollers?". ChatGPT gets each score's full breakdown, criterion by criterion with Birch's reasoning, plus product details, prices, sizes, return policy, and Birch's safety research and parenting guides. Every answer links to the product or article on birchstore.com. No account needed. Birch only shares information that is already public on birchstore.com.

Integration type
Plugin
Verification status
Not applicable
Platform
ChatGPT
Category
Pending

The broad Category that contains the Primary Subcategory.

Primary Subcategory
Pending

The Primary Subcategory used for this profile’s headline score.

Secondary Subcategories
None listed

Other Subcategories where the Integration is listed.

Brand
Unknown
Access
No account required
First tracked
2026-10-20
Tool count
6
Geography
US
Agent DiscoverabilityChatGPT Plugin Discovery Score
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ChatGPT now suggests Plugins on its own when they match a user's request.Your Plugin Discovery Score measures how often yours appears, and it will show here as soon as it’s ready.

What discovery looks like

ChatGPT recommends Airtable when a user asks it to update a CRM.
ChatGPT surfaces Airtable because it matches the user's request.

Get alerts for Birch

Get updates when Birch’s Discoverability Score or category rank changes.

Primary Subcategory

Competitive lineup

No Primary Subcategory assigned yetOnce Birch has a Primary Subcategory, the Plugins and Connectors it competes with will appear here with their scores.
Tools

6 tools agents can invoke

Recommended guideHow to get your ChatGPT Plugin suggestedFollow the practical steps agents use to find, shortlist, and choose your Plugin.Read guide
FAQs

Birch ChatGPT Plugin FAQ

How the directory, categories and Discoverability Score work.

Read the methodology
How do I improve Birch's ChatGPT Plugin discoverability?

The levers are the listing surface agents actually read: names, descriptions, keywords, tool metadata, and registry health. Which lever matters depends on where discovery breaks, which is what continuous measurement shows.

Where is this profile measured?

This profile uses the geography attached to the latest public registry snapshot: US. Locale tags are intentionally omitted.