Camberstack: Google Ads

Lists every Google Ads account this login can reach, including client accounts under a manager (MCC). Start here. When the user's plan is at its limit, each account also says whether the plan covers it (plan_status: active, switch or locked).

list_accounts

Lists the Google Analytics 4 properties this Google login can read. Use a property_id from here in the other Google Analytics tools. If Google Analytics isn't part of the connection yet, says so and returns grant_url, a personal link the user opens to add it.

analytics_properties

Lists the websites (Search Console properties) this Google login can read. Use a site_url from here in the other Search Console tools.

search_console_sites

Joins a Google Ads account's search terms with a website's Search Console queries over the same days. Returns paid_and_ranking (searches you pay for where the site already ranks near the top organically, with ad spend) and organic_gaps (searches the site shows up for on page 2 or lower with no ad or keyword). Changes nothing; follow up with propose_changes.

paid_organic_overlap

Shows the user's Camberstack plan: the Google Ads accounts used in the last 30 days against the number the plan covers. This is the Camberstack subscription only, not a Google Ads account's own billing, invoices or ad spend.

billing

Builds a new proposal that would reverse an applied one (removes the negatives it added, restores statuses and budgets). Changes nothing by itself: like any proposal, it must be approved and then applied with apply_changes.

propose_undo

Add an ad group, with its keywords and ads, to an existing Search campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_ad_group

Add locations and/or languages a campaign targets. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_campaign_targeting

Add keywords to an existing ad group. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_keywords

Block searches containing these words in one campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_negative_keywords

Add a responsive search ad to an existing ad group. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_responsive_search_ad

Add sitelinks to a campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_add_sitelinks

Create a GA4 property with a web data stream for the site; the result gives the measurement ID and the tag to add to every page. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_ga4_property

Build a new Search campaign with its ad groups, keywords, ads, targeting, negatives and sitelinks, in one step. It is created PAUSED: nothing spends until a separate enable_campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_campaign

Create a conversion action to measure sign-ups, leads or purchases. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_conversion_action

Build a new Demand Gen campaign with YouTube video ads, which is how to advertise on YouTube through the API (Google doesn't allow creating Video campaigns there). It is created PAUSED: nothing spends until a separate enable_campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_demand_gen_campaign

Build a new Display campaign (image ads across Google's Display Network of sites and apps) with ad groups and responsive display ads. Google's optimized targeting finds the audience. It is created PAUSED: nothing spends until a separate enable_campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_display_campaign

Build a new Performance Max campaign: one budget, Google places ads across Search, YouTube, Display, Discover, Gmail and Maps from the asset groups' text, images and videos. No shopping feed (non-retail). It is created PAUSED: nothing spends until a separate enable_campaign. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_performance_max_campaign

Create a shared (portfolio) bid strategy, optionally moving campaigns onto it. Undo moves those campaigns back and removes it. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_create_shared_bid_strategy

Re-enable one paused ad. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_enable_ad

Re-enable one paused ad group. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_enable_ad_group

Turn a paused campaign back on. It starts spending again; the summary says how much. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_enable_campaign

Re-enable one paused keyword. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_enable_keyword

Import a GA4 key event into Google Ads as a conversion action, so campaigns can count and bid on it. The GA4 property must be linked to this account. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_import_ga4_key_event

Link a GA4 property to a Google Ads account, so Ads can import its key events and GA4 shows ad clicks and cost (the user must be an admin of both). Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_link_google_ads

Mark an event as a key event (GA4's conversion), so it is counted and can be imported into Google Ads. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_mark_key_event

Pause one ad. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_pause_ad

Pause one ad group. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_pause_ad_group

Pause a whole campaign (stops all its spend). Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_pause_campaign

Pause one keyword. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_pause_keyword

Stop targeting some of a campaign's locations and/or languages. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_remove_campaign_targeting

Change an ad group's default max CPC, which its keywords use unless they have their own. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_set_ad_group_bid

Switch ONE campaign's bid strategy. A campaign on a shared (portfolio) strategy moves off it onto its own; the other campaigns on the shared strategy keep it. To change the shared strategy for every campaign on it, use set_shared_bid_strategy. If the user didn't say which they mean, ask. Google re-learns after a switch, so performance can wobble for a week or two. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_set_bidding_strategy

Set how many conversions one ad click can produce for a conversion action. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_set_conversion_counting

Make a campaign count and bid on ONE conversion category only (e.g. SIGNUP), so another product's or step's conversions don't steer it. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_set_conversion_goal

Change a campaign's daily budget (not shared budgets). Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_set_daily_budget

Set the last day a campaign runs, so it stops spending on its own. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_set_end_date

Change one keyword's max CPC (manual CPC campaigns). Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_set_keyword_bid

Choose whether a campaign shows to people in its locations only, or also to people interested in them. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_set_location_mode

Change a shared (portfolio) bid strategy's targets. This changes EVERY campaign on it, which the proposal lists. Its type can't be changed; to move one campaign to another strategy, use set_bidding_strategy. Changes nothing: checks the change against the live account, stores it as a proposal and returns a plain-English summary. Show the summary, and any ⚠ line in it, to the user and call apply_changes only after they approve.

propose_set_shared_bid_strategy