Adszy

List recent changes (budget adjustments, status flips, bid changes) made on the account. Use this to diagnose "what changed recently" or "why did spend jump".

get_change_history

Load the latest saved competitor review for this account and return a report block. Use this when the user asks to reopen or revisit the last competitor review.

get_competitor_review_latest

Use to inspect conversion actions configured on the account: name, category, status, primary-for-goal flag, counting type and default value. This does not prove a tag fired or report recent conversion counts; use get_account_summary for observed conversions.

get_conversion_actions

Compare performance across devices (mobile, desktop, tablet) — spend, clicks, conversions, CTR, CPA. Use this when the user asks "how is mobile doing vs desktop", wants a device split, or is investigating bid modifiers / device exclusions.

get_devices

List disapproved ads (and ads under review) on the account, with policy topics. These silently kill performance — fewer ads serving = less coverage. Use when the user asks about ad approval, "any disapproved ads", "anything blocked", or as part of a health check.

get_disapprovals

Use for Merchant Center feed quality, disapprovals or why a product is not showing: feed score (0-100), spend at risk, the top issues ranked by spend at risk with example products, account-wide issues and freshness. connected:false means Adszy has no Merchant Center data for the account. Reads Adszy's stored product snapshot: a fixed last-30-day window (segments also use days 31-90), refreshed overnight; it does not take start_date or end_date. The result gives the snapshot date. E-commerce accounts only; money is in account currency.

get_feed_audit

Fetch Google Ads' own optimization-score recommendations for the account — keyword adds, audience expansions, bidding-strategy changes, etc. These are the same recommendations shown in the Google Ads UI's Recommendations page. Use this when the user asks "what does Google recommend", "any optimization-score wins", or wants quick low-risk improvements.

get_google_recommendations

Fetch the user's active keywords with performance metrics — spend, clicks, conversions, quality score where available. Use this for keyword-level diagnostics, bid suggestions, or pause-low-performer asks.

get_keywords

Use to compare Google Ads landing-page performance by final URL: clicks, conversions, conversion rate and CPA. This does not test whether a page currently loads.

get_landing_pages

Geographic performance breakdown — spend, clicks, conversions, CPA per location. Use this when the user wants to find under/over-performing regions, asks about location targeting, or is considering location exclusions.

get_locations

List search terms for negative-keyword REVIEW from the existing detection pools. Under policy v2 these pools are discovery signals, not proof of irrelevance. Present the three returned groups as Clear mismatch, Needs judgement, and Keep or opportunity. Needs judgement is not applyable until the advertiser confirms exact terms. Quote `totals` for search-term spend and zero-conversion spend rather than summing pool rows.

get_negative_keyword_candidates

Use for Merchant Center product serving problems: issues by code with Google's description and spend at risk, not-eligible products, and out-of-stock products still spending. Reads Adszy's stored product snapshot: a fixed last-30-day window (segments also use days 31-90), refreshed overnight; it does not take start_date or end_date. The result gives the snapshot date. E-commerce accounts only; money is in account currency.

get_product_issues

Use for Shopping and Performance Max product performance: totals, hero/sidekick/villain/zombie segments with the reason and ROAS target, and top products by spend, ROAS or conversions. Reads Adszy's stored product snapshot: a fixed last-30-day window (segments also use days 31-90), refreshed overnight; it does not take start_date or end_date. The result gives the snapshot date. E-commerce accounts only; money is in account currency.

get_products

Fetch the actual search terms users typed that triggered ads, with cost, clicks, and conversions. Use this whenever the user asks about search terms, keyword waste, or "what queries are people searching". Far more reliable than query_live_ads_data for this case.

get_search_terms

Use for search terms from Shopping and Performance Max campaigns: top terms by cost or conversions and the wasted list (spend, no conversions). Reads Adszy's stored product snapshot: a fixed last-30-day window (segments also use days 31-90), refreshed overnight; it does not take start_date or end_date. The result gives the snapshot date. E-commerce accounts only; money is in account currency.

get_shopping_search_terms

List the Google Ads accounts connected to this Adszy user and show which account is the MCP default. This does not consume the MCP allowance.

list_ad_accounts

Use for a weekly Google Ads digest or a recent account recap. Returns dated comparison deltas, top campaigns by spend, open anomalies, up to five Google recommendations and negative-keyword candidates for review. One MCP call gathers several datasets; state the returned dates and coverage.

summarize_period