Selfstorming

Get the full Selfstorming breakdown of one campaign by slug (from search_campaigns / browse_campaigns results): brief, creative idea, mechanics + rationale, strategy technique + rationale, video analysis (scenes, voiceover, mood, craft) and deconstructed framework. Use this to study a reference campaign in depth or ground ideation in how a real campaign was built.

get_campaign

Get one curated playlist by slug with all its campaigns in order, each linked to its full breakdown.

get_playlist

Get one creative strategy technique in full: what it is, a real campaign example, why it works, step-by-step how-to and when NOT to use it. Use when a campaign breakdown names a strategy technique or when picking the strategic route for a project.

get_strategy_technique

Load the full content of one strategy framework by slug: what it is, its components, step-by-step implementation guide, worked brand examples, pros/cons, common pitfalls and when (not) to use it. Then apply it to the user's brand/project in conversation - this is how you "consult a framework" on a strategy question.

get_framework

Get the full content of one marketing law by slug: what it says, where the evidence comes from, a case study, implementation guide and key takeaways. Use when discussing strategy so recommendations stand on evidence.

get_marketing_law

Browse Selfstorming's curated campaign playlists - hand-picked collections like Cannes Lions winners, decade legends or themed sets. Use get_playlist for the campaigns inside one.

list_playlists

Browse Selfstorming's 50 creative strategy techniques - the strategy-level moves behind great campaigns ("Turn the Brand Into a Movement", "Celebrate the Super-Fans"…). These are the same names campaign breakdowns reference as their Strategy technique. Use get_strategy_technique for one technique's full how-to.

list_strategy_techniques

Browse Selfstorming's library of 100 creative techniques (campaign mechanics) - repeatable mechanisms behind great campaigns, e.g. "Action movie", "Fake brand", "Reverse day". Each links to its full page with examples and when-not-to-use guidance. Great for injecting a mechanic into ideation.

list_creative_techniques

Browse Selfstorming's library of 52 marketing strategy frameworks (Brand Onion, Positioning Statement, Golden Circle, AIDA, Brand Archetypes…). Returns each framework with its primary use case and link. Use get_framework to pull one framework's full content into the conversation and apply it to a project.

list_frameworks

Browse Selfstorming's library of 360 hook techniques - proven ways to open an ad, a post or a video so people stop scrolling. Filter by search term or category. Each hook links to its full page (template, examples, why it works).

list_hooks

Browse Selfstorming's library of 60+ evidence-based marketing laws from Byron Sharp, the Ehrenberg-Bass Institute and behavioral science (Double Jeopardy, Mental Availability, Penetration Drives Growth…). Use get_marketing_law for the full evidence and implementation guide of one law.

list_marketing_laws

List the user's saved Brief ZERO brands (name, what it is, tone of voice). Pass a brand id into create_ideation_session, generate_hooks or create_ad_test via brand_id to ground generation in that brand's saved context (sessions created with a brand keep its context for generate_more_ideas automatically).

list_my_brands

List the user's recent Selfstorming sessions (ideation and naming) with links - use to continue a session with generate_more_ideas or to point the user back to their boards.

list_my_sessions

Browse Selfstorming's library of 66 naming techniques - structured methods for inventing brand and product names (portmanteau, foreign borrowing, mythology…), each with real-world examples and a link to its full page. Use generate_names to actually generate names with these techniques.

list_naming_techniques

Browse Selfstorming's Social Media Ad Techniques library: 17 ad ANGLES (the persuasion route - problem identification, social proof, us-vs-them…, mapped to awareness stages) and 35 ad FORMATS (the execution shape - lo-fi UGC, founder ad, carousel…, with cost level). Each links to its full page with ideal-for guidance. Pairs naturally with create_ad_test.

list_ad_techniques

Browse Selfstorming's library of storytelling techniques - narrative structures and devices for ads, posts and brand films. Each links to its full page.

list_storytelling_techniques

Render a strategy framework diagram FILLED with values for the user's brand and return it as an inline PNG image - like the site's Framework Generator, but in chat. First derive short values for each field from the conversation (call get_framework to see the field keys), then call this with slug + values. Follow up with your own explanation of what you filled in and why. Works for the 44 frameworks with fillable diagrams (SWOT, AIDA, Brand Onion, Positioning Statement, JTBD, Business Model Canvas…).

render_framework

Semantic search over Selfstorming's Marketing Wisdom library: 470+ individually sourced findings mined from effectiveness research (Binet & Field, System1, Kantar, WARC, Ehrenberg-Bass, IPA, BetterBriefs and more) plus 61 marketing laws. Understands concepts, not just words - "emotions in advertising" finds the findings about feeling, right-brain features and emotional campaigns' profit effects. Every result carries its claim, the figure it turns on, the report and page it came from, and a link to the evidence. Use this when a recommendation needs a number, a study or a law behind it.

search_wisdom

Search Selfstorming's library of 1,800+ real award-winning advertising campaigns. Default mode "hybrid" is AI semantic search (understands concepts, moods and briefs - e.g. "underdog sports stories" or a project description); "keyword" is plain text match. Wrap a phrase in double quotes for verbatim match. Returns campaign cards with links to full breakdowns on selfstorming.com. Use this to find campaigns similar to a project, an idea territory or a creative reference.

search_campaigns

Write one concept of an existing Social Ad Studio ad test in full: 3 format variations with hooks, shot-by-shot scripts, statics/carousel cards, CTAs and captions. Use after create_ad_test to expand the preview concepts, or with an instruction to rewrite one.

generate_ad_concept