SEO Programático

Use this when the user asks which conversions are being measured ('what are we tracking', 'my goals'). Lists the site's conversion goals with results for the last 28 days.

list_conversion_goals

Use this when the user wants to start measuring a conversion ('track my contact form', 'measure WhatsApp clicks', 'set up a lead goal'). Propose the goal first (name and how it fires) and call this only after the user confirms. Creates the goal for the user's own site. PREFER a `rule`: it measures what the tracking snippet already records (link clicks, form submits), so nothing has to be installed on the site AND the goal counts retroactively over events already stored. Use trigger/trigger_value only for conversions the site must fire itself (e.g. a signup confirmed server-side).

create_conversion_goal

Use this when the user has more than one site or another tool asks for site_id. Lists the sites this account can see; pass one of the returned ids as site_id to the other tools.

list_my_sites

Use this when the user wants the month's SEO analysis written up or explained ('write my monthly report', 'what did the analysis find', 'take my analysis to the chat'). Returns the prepared packet of the latest completed cycle: frozen data coverage, the three analyses (indexing, where to expand, what to fix), calibrated verdicts and the cost estimate of the professional report. Write the report from this packet only: never invent figures that are not in it. If no cycle is ready, tell the user to run it from the dashboard (Analysis section).

get_analysis_packet

Use this when the user asks to view their site's traffic and overall performance ('how is my site doing', 'show my dashboard', 'my numbers'). Renders the full visual dashboard: summary, acquisition channels (including AI referrals), content, conversions, audience, traffic quality, and Search Console when connected. Headline numbers exclude bots.

show_site_dashboard

Use this when the user asks what the app remembers about their site, or when stored context (corrections, experiments, preferences) would help answer their question. Returns the notes stored for this site. Use them as context; if a note disagrees with the metrics, say so and explain the difference instead of hiding either one.

get_site_memory

Use this when the user asks how much of their traffic is real ('how much is human', 'do bots visit me', 'do AIs read my site'). Classifies sessions into human / AI crawlers / common bots / unknown, with the top user agents. Classification only: nothing is blocked.

analyze_traffic_quality

Use this when the user asks how their site did this week ('how did I do this week', 'weekly summary'). Returns a short text summary of the last 7 days: unique visitors, page views, conversions and top pages. Real, current data; counts exclude bots, consistent with the dashboard.

get_weekly_summary

Use this when the user asks what this app can do, how to use it, or seems lost. Lists the available questions in plain language.

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