Strella

AI native customer research

Category: Data & Analytics
Primary Subcategory: Customer Feedback & Research Platforms

Integration details

Description

Browse, analyze, and create user research studies directly from ChatGPT. Make Strella native to your AI workflow — the customer research platform that uses AI to run in-depth interviews and generate actionable insights.

Integration type: Plugin
Verification status: Not applicable
Platform: ChatGPT
Category: Data & Analytics
Primary Subcategory: Customer Feedback & Research Platforms
Secondary Subcategories: None listed
Brand: Strella
Access: Account required
First tracked: 2026-08-08
Tool count: 25
Geography: US

ChatGPT Plugin Discovery Score

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ChatGPT recommends Airtable when a user asks it to update a CRM. — ChatGPT surfaces Airtable because it matches the user's request.

Primary Subcategory

Competing in ChatGPT Customer Feedback & Research Platforms

View Category

Listed in alphabetical order

Primary Subcategory

AppbotComing soonGet notified

AppReviewBotComing soonGet notified

CannyComing soonGet notified

ClootrackComing soonGet notified

DovetailComing soonGet notified

StrellaComing soonGet notified

Tools

25 tools agents can invoke

Run AI quality analysis on a project's question guide against its research objectives. Read-only: returns per-objective coverage + prioritized improvement suggestions. Nothing is written or committed — the guide is left unchanged. Analyzes the unpublished draft guide when one exists, otherwise the published guide. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_analyze_question_guide
Analyze transcripts for a single project via server-side fan-out. Returns per-participant summaries and timestamped quote references for a query. Auto-detects whether screener, survey, or demographic data is needed based on the query — no flags required. Pass question_ids or screener_question_ids only to override auto-detection for specific questions. IMPORTANT: Always scope to one project. If the user has not specified a project and it is not clear from conversation context, ask which project to analyze before calling — offer "across all projects" as an option. Do NOT silently iterate across all projects. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_analyze_transcripts
Create a new research project (starts as live). Returns project_id for further edits. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_create_project
Edit/update strella project. Edit an existing project: update project, question guide / interview and/or screener. Send only the fields you want to change — omitted fields stay as-is. Set put to true on a section to replace it entirely. base_hash is always required for questionnaire/screener sections — get it from the content_hash returned by strella_project_detail or strella_get_questionnaire. Batch all changes in one call — settings + questionnaire + screener together. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_edit_project
Create or update a single participant quota. Omit quota_id to create, provide it to update. criteria uses filter_groups (ORed) of filters (ANDed); each filter references a screener question by exact text (case-insensitive) plus a match_rule and answer options. IMPORTANT: on update, criteria is full replacement — fetch current criteria with strella_list_quotas first if you want to keep existing filter_groups. Read the screener yourself with strella_project_detail (fields: ["screener"]) and copy the exact question and answer text into criteria; ask the user only when the segment does not map to one answer set. Requires the quotas skill_id. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_edit_quotas
Create or update a single share link. Omit share_link_id to create, provide it to update. `name` must be unique within the project; required when creating. Per-link settings default to the project value — pass a value to override, null to revert to the project value, omit to leave unchanged; status/settings/redirects are update-only. Changing `url_slug` regenerates the participant token, so the previous share URL stops resolving. Requires the share_links skill_id. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_edit_share_link
Get the questionnaire (interview script) for a project. Returns the tree of questions, tasks, and sections that the AI moderator follows during interviews. To evaluate guide quality against research objectives, use strella_analyze_question_guide. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_get_questionnaire
Initialize Strella session. Returns guide, context_id and info needed by ALL other strella tools. Call this guide first before any other strella tool. Provides: contextId + platform guide with step-by-step workflows. Also known as: get guide, get context, initialize, setup, session start, strella guide. Guidance includes: setup, project, participant, question guide, use, get, create, edit, list, search, analyze, and strella skills
strella_get_guide
List a project's Saved Reels, newest first (change with `sort`). Each row has the title, description, stored clip count, net sentiment, and a deep link to open it. Pass include_clips: true to embed each reel's clips (captions, participants, timestamps, source project; never quotes) so you can scan contents for "which reel covers onboarding" without opening each one. Cursor-paginated (up to 25 per page). IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_list_highlight_reels
List participants for a project. For content-based questions (e.g., "find participants who mentioned pricing"), use strella_analyze_transcripts or strella_search_transcripts instead. Returns id + only the requested fields. Use the "demographics" field for all profile attributes (job_title, gender, age, etc.), or the "session_share_link" field for a public recording link per participant. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_list_participants
List participant quotas for a project. Each quota targets a segment defined by screener-answer criteria and tracks completed interviews toward a limit. Returns all quotas in one call. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_list_quotas
List recruitment orders for a project across both vendor panels (respondent and user_interviews). Each row includes progress counts (qualified/invited/completed/pending), status, incentive, auto-invite, and created/submitted timestamps. Filter by panel or status. Pass `detail: true` to include full targeting criteria. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_list_recruitment_orders
List share links for a project. Each link has fully-resolved settings (per-link override falling back to the project value when the link inherits) — status, participant-facing URL, resolved participant limit, screener requirement, auto-invite, collected fields, redirect URLs, and participant count. Cursor-paginated (up to 25 per page); page with `cursor` when `meta.has_more` is true. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_list_share_links
List all workspaces in the active organization. Fetches every workspace in one call (no pagination needed). Workspaces group projects by team, department, or client. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_list_workspaces
Get detailed data for a single participant. Use `fields` to select data groups: demographics (profile), interview_summaries (AI summaries + metadata), screener (qualifying quiz), sessions (details + survey responses), session_share_link (public recording share link). To watch this participant's interview, use strella_view_recording. Defaults to demographics + interview_summaries. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_participant_detail
Get project details. Use `include` to add data beyond the base detail: questionnaire (interview script), screener (qualifying quiz), interview_samples (up to 10 summaries), project_context (secure research context). Use when user asks about a specific project. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_project_detail
Create or edit a Saved Reel of interview clips, filed on one project's Saved Reels page. Clips may reference participants from ANY project in the organization. Clips use participant_id + start_time/end_time in the same continuous timestamps strella_search_transcripts and strella_view_recording use. Omit reel_id to create; provide reel_id to edit an existing reel. Editing clips is a FULL replacement: read the reel first with strella_view_recording and resend the entire clip list (keep a clip by echoing its id). Omit clips to change only the title or description. All-or-nothing: any invalid clip rejects the save with per-clip errors. Requires the highlight_reels skill_id. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_save_highlight_reel
Resolve a user-named targeting value to a vendor code for slugs whose values are not inlined on the write-draft skill (skills, occupations, locations, job titles). See the `panel` and `slug` parameter descriptions for the allow-list. Other slugs already have their values in the skill prompt — use those directly. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_search_recruitment_options
Search for research projects. Always provide a query with keywords derived from the user's intent (include synonyms). If fuzzy returns poor results, escalate to deep. If deep fails, fall back to list. Do not summarize. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_search_projects
Search interview transcripts using a regular expression pattern (JavaScript RegExp syntax). Filter by project_id, participant_id, speaker_role (moderator/participant), and date range (date_from/date_to) to narrow results before regex matching. By default returns metadata and estimated token count only (count_only=true). Set count_only=false to fetch full matching lines with surrounding context. Each line includes project_id, participant_id, timestamps (continuous across the full interview), and speaker role. Match timestamps are the same frame strella_view_recording clips accept — pass participant_id + start_time/end_time to watch any matched moment. IMPORTANT: Prefer scoping to a single project via project_id. Only omit project_id when the user explicitly requests cross-project search or conversation context clearly implies multi-project analysis. If the target project is unclear, ask the user which project to search — offer "across all projects" as an option. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_search_transcripts
Load detailed step-by-step instructions for a specific workflow, or list all available skills. Omit skill_name to discover available skills. Use when the guide mentions a skill or when you need guidance for tasks like building questionnaires.
strella_skills
Switch the active organization for all subsequent tool calls. IMPORTANT: requires confirmation on each use. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_switch_organization
Play interview recordings in an interactive video player. Full interview: pass one participant with no timing to watch all sessions with view switching (split-screen, webcam, screen-share). Clips: pass one or more participants with start_time/end_time to play specific segments. Or open a Saved Reel: pass reel_id (+ project_id) to replay the reel and get back its full stored clip list — the exact shape strella_save_highlight_reel edits. Timestamps are continuous across the full interview. Returns a ready-to-share session_share_link in the response. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_view_recording
Create or update a draft recruitment order on the Respondent.io panel. Omit order_id to create; provide order_id to PATCH a pending draft. Requires the write_draft_respondent_order skill (load via strella_skills) for required fields and live option codes. Accepts optional order-level auto_invite (Strella's internal AI auto-approval — screener passers rated 4+ auto-invited; NOT the vendor panel's auto-invite, which always stays off). Returns submit_url for the researcher to finalize in Strella. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_write_draft_respondent_order
Create or update a draft recruitment order on the User Interviews panel. Omit order_id to create; provide order_id to PATCH a pending draft. Requires the write_draft_user_interviews_order skill (load via strella_skills) for required fields and the live characteristics catalog. Accepts optional order-level auto_invite (Strella's internal AI auto-approval — screener passers rated 4+ auto-invited; NOT the vendor panel's auto-invite, which always stays off). Returns submit_url for the researcher to finalize in Strella. IMPORTANT: Requires strella guide (setup) tool to get contextId
strella_write_draft_user_interviews_order

Strella FAQ

How do I improve a ChatGPT Plugin's discoverability?

The levers are the listing surface agents actually read: names, descriptions, keywords, tool metadata, and registry health. Which lever matters depends on where discovery breaks, which is what continuous measurement shows.

What are Strella alternatives on ChatGPT?

As of 2026-09-22, Strella competes with Appbot, AppReviewBot, Canny, Clootrack, Dovetail, empirio.ai, Employee Surveys & eNPS, Enterpret, Feedbk.ai Survey Agent, Feedspace, Lyssna, Maze, Modem, Perspective AI, Pheedback, PlaybookUX, Refiner, Remesh, Reviewbird, Roux, Sleekplan, Unwrap, Userback, Userbrain, UserTold, Uxia, Versive, Voicepanel in ChatGPT Customer Feedback & Research Platforms, ranked by public Discoverability Score.

Where is this profile measured?

This profile uses the geography attached to the latest public registry snapshot: US. Locale tags are intentionally omitted.

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Competing in ChatGPT Customer Feedback & Research Platforms

25 tools agents can invoke