ChatGPT Plugin

Upspring

Live ads as AI context

Brand: Upspring

Category: Marketing
Primary Subcategory: Ad Creative Intelligence & Review

Integration details

Description

Live advertising as structured, reasoning-ready context for your AI. Hooks, claims, offers, landing pages, plus advertiser scale grades (spend, traffic, and sales tier estimates) over MCP. We process the ads; your AI does the thinking.

Integration type: Plugin
Verification status: Not applicable
Platform: ChatGPT
Category: Marketing
Primary Subcategory: Ad Creative Intelligence & Review
Secondary Subcategories: None listed
Brand: Upspring
Access: Account required
First tracked: 2026-09-04
Tool count: 22
Geography: US

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Primary Subcategory

Competing in ChatGPT Ad Creative Intelligence & Review

View Category

Listed in alphabetical order

Primary Subcategory

AdAnalyzeComing soonGet notified

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UpspringComing soonGet notified

Tools

22 tools agents can invoke

Pull a brand into Upspring so you can analyze it. Takes an onboard_ref from a resolve_advertiser match. ALWAYS confirm with the user before calling this — it starts a real, minutes-long process. Rate-limited per day. Returns a job_id; poll it with get_onboard_status.
onboard_advertiser
Check whether a brand you onboarded is ready yet, using the job_id from onboard_advertiser.
get_onboard_status
Head-to-head creative-strategy comparison of two advertisers: labeled divergences, whitespace (dimensions one uses that the other does not), and shared/exclusive cultural trends.
compare_advertisers
Browse or fuzzy-search advertisers (brands/companies) in the corpus by name, vertical, or category. Returns advertiser ids used by the other tools. Each advertiser carries a scale block: independent D -> A+ tiers for spend (estimated ad spend), traffic (site visits), and sales (estimated revenue). A tier is a relative scale within the corpus, not a quality score: D means small, A+ means largest. null on an axis means insufficient signal (e.g. spend estimate suppressed, or no sales coverage), not a low tier.
query_advertisers
Find ads resembling a specific corpus ad (reference_ad_id — true visual similarity), a described creative (visual_description — matches on what the creative shows and argues), a public image URL (image_url — true visual similarity, same as reference_ad_id but for an image outside the corpus), or a public video URL (video_url — same, matched on its opening). When a user shows you an image and asks for ads like it: if they gave you an actual URL, use image_url; if they pasted the image into the conversation, LOOK at it and pass what you see as visual_description. Exactly one seed per call.
find_similar_ads
One advertiser's creative playbook: humanized summary, signature signals, hook themes with verbatim example hooks, and current top ads. Includes a scale block: independent D -> A+ tiers for spend (estimated ad spend), traffic (site visits), and sales (estimated revenue). A tier is a relative scale within the corpus, not a quality score: D means small, A+ means largest; null on an axis means insufficient signal, not a low tier. When available, also includes reddit — what people say about the brand on Reddit (summary, sentiment, themes, verbatim quotes).
get_advertiser_brief
The full textual package for up to 10 ads: long-form creative narration (scenes, claims, voice), synopsis, labeled creative dimensions, verbatim hook, offer facts, and the landing page one-liner. Use this to reason about creatives WITHOUT processing the raw asset. Ids we hold no record of come back in not_found.
get_ad_descriptors
Discover the industry taxonomy: verticals, categories, and the dimension vocabularies (valid snake_case ids with human labels) used by query_industry_ads filters.
get_taxonomy
Viewable media URLs (image/video) for up to 10 ads, plus status and launch date. ONLY call this when the user explicitly asks to SEE, view, or watch the actual creative — for understanding and reasoning about ads, use get_ad_descriptors instead (the text tells you everything without loading media).
get_ad_media
The workspaces this user granted this connection, each with its ad accounts (id, name, and the currency its money metrics are reported in), plus which one is the current DEFAULT target. Own-ads calls target the default unless you pass ad_account/space_id. Industry tools are workspace-independent.
list_my_workspaces
The advertisers this workspace follows (its watchlist). Start here when the question is about "my competitors" or "the brands we track".
get_watched_advertisers
Account-level performance snapshots (spend, ROAS, CTR, CPA, purchases, leads, cost per lead, conversion rate...) for YOUR OWN ad account, daily or monthly. "Conversion" is dynamic — pass conversion_event to headline leads/purchases/registrations/etc.; each response also carries a full conversions map. Performance data is available from 2026-02-01 to 2026-08-31. Defaults to ad account act_2042363319624030 in "Upspring MCP " unless you pass ad_account (and space_id when it is ambiguous).
get_my_performance_summary
Per-ad performance rows (spend, ROAS, CTR, CPA, purchases, hook rate, leads, cost per lead, conversion rate...) for YOUR OWN ads, sortable by any metric. "Conversion" is dynamic — pass conversion_event to headline leads/purchases/registrations/etc.; each row also carries a full conversions map. Performance data is available from 2026-02-01 to 2026-08-31. Defaults to ad account act_2042363319624030 in "Upspring MCP " unless you pass ad_account (and space_id when it is ambiguous). Pass scope: "all_granted" to aggregate across every granted workspace instead of just one (opt-in; logged distinctly).
get_my_ads_performance
Per-ad performance for YOUR OWN ads across ANY custom date range, not just whole months. Fetched LIVE for the exact dates, so recent windows reflect the freshest attributed numbers, and metrics honor this workspace attribution window (override per call with attribution_windows). Each ad returns spend, impressions, clicks, ctr, cpc, cpm, reach, frequency, plus a conversions map of every conversion type (purchase, lead, registration, ...) with count and value, and headline leads / cost_per_lead / conversion_rate. Pass custom_metrics:true to also compute this workspace's own saved custom metrics (the same formulas the Upspring app uses). The response also carries account_total (an aggregate over EVERY ad in the range) and total (the full ad count); the per-ad rows are the top ones by spend, use offset to page. Meta ad accounts only for now. Defaults to ad account act_2042363319624030 in "Upspring MCP " unless you pass ad_account (and space_id when it is ambiguous).
get_my_ads_by_date_range
The customer's own brand grounding: brand context, marketing calendar, performance goals, account creative profile (creative-DNA fingerprint), playbook, and saved knowledge. START HERE for any question about the user's own brand, strategy, or "in our style" requests — then use the other get_my_* tools for numbers.
get_my_brand_profile
Fetch ONE of YOUR OWN ad creatives by its Upspring creative id: its content (copy, headlines, landing pages), its property tags (Content Type, Theme, Emotion Tone, Visual Style, ...), and a recent performance snapshot (spend, ROAS, purchases, CPA, CTR, plus leads / cost-per-lead / conversion rate where available). Pass include_descriptors to also get the full scene-by-scene textual description of the creative. Use this for the deepest read of a single creative, e.g. from the Upspring app's "Open in Claude" button or a creative_id from get_my_ads_by_date_range. To skim many creatives at once, use get_my_creative_descriptors. Defaults to ad account act_2042363319624030 in "Upspring MCP " unless you pass ad_account (and space_id when it is ambiguous).
get_my_creative
Creative-DNA patterns across YOUR OWN ads (which creative attributes correlate with performance). Performance data is available from 2026-02-01 to 2026-08-31. Defaults to ad account act_2042363319624030 in "Upspring MCP " unless you pass ad_account (and space_id when it is ambiguous).
get_my_creative_patterns
YOUR OWN best (or worst) performing ads in a date range — leads, cost per lead, and conversion rate are shown per creative alongside spend/ROAS/CPA. "Conversion" is dynamic — pass conversion_event to headline leads/purchases/registrations/etc. Performance data is available from 2026-02-01 to 2026-08-31. Defaults to ad account act_2042363319624030 in "Upspring MCP " unless you pass ad_account (and space_id when it is ambiguous). Pass scope: "all_granted" to aggregate across every granted workspace instead of just one (opt-in; logged distinctly).
get_my_top_ads
Query the industry/competitor ad corpus. With group_by: a distribution (share per dimension value, with human labels, descriptions, and verbatim examples). Without group_by: a ranked ad list ("best" = strongest performance signal, "recent" = newest) with creative DNA and one-line descriptions per ad; each ad carries human-readable labels for its creative dimensions. Follow up with get_ad_descriptors on shortlisted ad_ids for the full creative narration. Each ad also carries source_id — the Meta Ad Library id shown in the Upspring app, for cross-referencing a specific ad with the user.
query_industry_ads
Textual, scene-by-scene descriptions of SEVERAL of YOUR OWN creatives at once, so you can read and reason over many creatives without watching the videos. Pass creative_id values from get_my_ads_by_date_range (up to 15). Returns, per creative, a compact opening gist plus its property tags (and scene_count); pass full=true for the complete scene-by-scene text (heavier, use for a small set). This is the tool for analyzing creative patterns across your ads at scale; use get_my_creative for the single deepest read of one creative. Defaults to ad account act_2042363319624030 in "Upspring MCP " unless you pass ad_account (and space_id when it is ambiguous).
get_my_creative_descriptors
Look up whether a brand is in Upspring. Returns status "ready" (already here — the row carries advertiser_id for the other tools), "onboardable" (we can pull it in — each match carries an onboard_ref for onboard_advertiser), or "not_found". Use this whenever a user names a brand you cannot find with query_advertisers.
resolve_advertiser
Repoint the DEFAULT own-ads target to another workspace you granted this connection. Convenience only — you can also target any granted ad account per call via ad_account/space_id. Takes effect on subsequent calls.
switch_workspace

FAQs

Upspring ChatGPT Plugin FAQ

How the directory, categories and Discoverability Score work.

Read the methodology

How do I improve Upspring's ChatGPT Plugin discoverability?

The levers are the listing surface agents actually read: names, descriptions, keywords, tool metadata, and registry health. Which lever matters depends on where discovery breaks, which is what continuous measurement shows.

What are Upspring alternatives on ChatGPT?

As of 2026-10-19, Upspring competes with AdAnalyze, Atria, Framework, HookRadar, Motion, Quickads in ChatGPT Ad Creative Intelligence & Review, ranked by public Discoverability Score.

Where is this profile measured?

This profile uses the geography attached to the latest public registry snapshot: US. Locale tags are intentionally omitted.