Agent
Discoverability

HireOtto - Google Tag Manager MCP

Google Tag Manager MCP for Claude to inspect containers, workspaces, tags, triggers, variables and tag wiring without digging through GTM manually.

View in the Claude registry
Integration details

Description

HireOtto is a hosted Google Tag Manager MCP server for Claude that gives marketers and measurement teams structured, read-only access to the GTM configuration behind their advertising and analytics stack. Discover accessible Tag Manager accounts, containers and workspaces; look up containers by public GTM ID; inspect tags, firing and blocking triggers, trigger conditions, user-defined and built-in variables and folders; compare live published configuration with a selected workspace; and generate structured tag-wiring summaries and CSV exports for deeper review. HireOtto can also scan public website HTML for tracking signals such as Google Tag Manager, Google Analytics 4, Google Ads tags, forms, booking tools and consent-related clues. This provides a useful first-pass measurement review alongside the configuration visible through the Tag Manager API. The connector is intentionally read-only. It cannot create, edit or delete tags, triggers, variables or folders, create container versions, or publish a GTM container. This makes it useful for inspection, documentation and QA while keeping all implementation changes under explicit human control inside Google Tag Manager. What sets HireOtto apart is the shared performance-marketing context around the container. The same HireOtto subscription also includes Google Ads, LinkedIn Ads, Google Analytics 4 and Google Search Console, allowing teams to discuss campaign performance, on-site outcomes, organic search and tracking infrastructure inside the same AI workflow. Pricing is simple and usage-based rather than tied to ad spend or the number of advertising accounts managed. Starter and Pro use monthly credits, while Agency includes unlimited usage and multiple connected profiles. Paid plans allow unlimited supported platforms, ad accounts and managed spend. HireOtto is fully hosted and uses OAuth. Users do not need a Google Cloud project, API key, JSON credential file, terminal or local MCP process.

Integration type
Connector
Verification status
Community connector
Platform
Claude
Category
Marketing

The broad Category that contains the Primary Subcategory.

Primary Subcategory
Marketing & Commerce Data Integration

The Primary Subcategory used for this profile’s headline score.

Secondary Subcategories
None listed

Other Subcategories where the Integration is listed.

Access
Account required
First tracked
2026-09-04
Tool count
8
Geography
US
Agent DiscoverabilityClaude Discoverability Score

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Primary Subcategory
16 scoredVerified connectors by score · Community connectors A–Z
Primary Subcategory
1Supermetrics Marketing Analytics69/100
2Polar Analytics60/100
3Shopify45/100
4Omni Analytics26/100
5Adspirer Ads & Performance Marketing Agent21/100
—AdvisorPPC - Google Ads, Analytics, Tag Manager, Search Console and YouTube ConnectorPending VerificationGet notified
—AdzviserPending VerificationGet notified
—Adzviser MarketoPending VerificationGet notified
—Adzviser OmnisendPending VerificationGet notified
—Agency MCPPending VerificationGet notified
—AttachePending VerificationGet notified
—Catchr MCPPending VerificationGet notified
—Caybl.aiPending VerificationGet notified
—ConverlyPending VerificationGet notified
—Conversion Tracking by PaidSync.aiPending VerificationGet notified
—Data Bloo Marketing AnalyticsPending VerificationGet notified
—Dataslayer mcpPending VerificationGet notified
—DetricsPending VerificationGet notified
—HireOtto - Google Tag Manager MCPPending VerificationGet notified
—InsightfulPipe — Google Ads, Meta Ads, GA4, SEO, Social & ShopifyPending VerificationGet notified
—Journify MCPPending VerificationGet notified
—LemonadoPending VerificationGet notified
—LucenPending VerificationGet notified
—mcp.nerve.mattemena.comPending VerificationGet notified
—QmutatorPending VerificationGet notified
—ShopeaksPending VerificationGet notified
—StrackrPending VerificationGet notified
—SubtotalPending VerificationGet notified
—SyncWith Marketing AnalyticsPending VerificationGet notified
—ThankYou AnalyticsPending VerificationGet notified
—TytonPending VerificationGet notified
Tools

8 tools agents can invoke

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FAQs

HireOtto - Google Tag Manager MCP Claude Connector FAQ

How the directory, categories and Discoverability Score work.

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How do I improve HireOtto - Google Tag Manager MCP's Claude Connector discoverability?

The levers are the listing surface agents actually read: names, descriptions, keywords, tool metadata, and registry health. Which lever matters depends on where discovery breaks, which is what continuous measurement shows.

What are HireOtto - Google Tag Manager MCP alternatives on Claude?

As of 2026-10-22, HireOtto - Google Tag Manager MCP competes with Supermetrics Marketing Analytics, Polar Analytics, Shopify, Omni Analytics, Adspirer Ads & Performance Marketing Agent, Adspirer Search Ads, Adspirer Social Ads, Klaviyo and 33 more in Claude Marketing & Commerce Data Integration, ranked by public Discoverability Score.

Where is this profile measured?

This profile uses the geography attached to the latest public registry snapshot: US. Locale tags are intentionally omitted.