Sellantica

Sellantica is an Amazon Ads (Amazon PPC) management platform for Amazon sellers and agencies, and this connector is its Amazon Ads MCP server. It gives Claude secure access to the Sellantica account you already use, so you can analyze and optimize Sponsored Products, Sponsored Brands and Sponsored Display campaigns in plain language: lower ACoS and TACoS, cut wasted ad spend, find new keywords in your search terms, add negative keywords, and adjust bids and budgets. Read your data: - Campaigns, ad groups, keywords and product targets with spend, sales, ACoS, CTR and CPC over any date range - Customer search terms, keyword harvesting candidates and negative keywords - Bid and status optimization suggestions, budget, placement and dayparting proposals, and why the engine made them - Account structure audit and per-product advertising coverage - ASIN-level and account-level profit and loss (revenue, ad spend, COGS, Amazon fees, margin, TACoS) - Inventory planning: stock, days of supply and stockout risk - Change history and automation status Make changes safely: Writes follow a strict prepare, approve, execute flow. Claude prepares a preview that changes nothing and shows it to you, and a separate approval step bound to that exact preview must be completed before the change is queued. Supported changes include campaign edits and pauses, bids, keywords, product targets, negatives, ad groups, product ads, harvesting, optimization decisions and settings. Write access is off by default and is granted per operation and per Amazon profile on the OAuth consent screen. Access is scoped to the Amazon Ads profiles your Sellantica user can see, including agency-shared profiles, and every call is audited.