AgentFabrica

Ad pre-tests run before launch: panel score, click-intent rate and the objections the panel wrote. If the ad later ran, the real result is included. The score is the panel's reaction, NOT a reach forecast.

ad_pretests

Returns the brands on the account: name, industry, website, tone of voice and brand role (own brand / client brand). Other tools take these ids as brandId.

list_brands

Posts on the content calendar: title, platforms, time, status (planned, needs_approval, publishing, published, failed, rejected; unknown for an older status the publisher does not recognise, which is never published) and a caption preview. 'upcoming' is soonest first, 'past' is newest first.

scheduled_posts

Generated content, newest first. Optionally filtered to a single brand.

generated_assets

Lead counts per brand. total, byStatus (new, contacted, appointment, won, lost) and bySource (meta_lead_form, comment_dm, whatsapp, website_form, manual) count every lead recorded for the brand and are not limited to the period. Only newInPeriod (leads created in the period) and fromAdsInPeriod (those of them with ad attribution) use the period. Counts only: no names, phone numbers or messages.

lead_summary

Quality evidence drawn from the brand's own ad data: which hook, angle, visual style and format works, each with its evidence tier and reasoning. alwaysSeenWith lists the other returned attributes that appeared in exactly the same ads: this data cannot tell which of them made the difference, so treat them as one finding (null when unknown for an older pool). Returns null when no pool exists.

learning_pool

How well the panel holds up for this brand: in how many comparisons it ranked the ads correctly. With too little data it reports the situation instead of producing a number.

calibration_report

The plan's quota status: used, limit, remaining and unlimited for each generation type. Types that cannot be measured are left out.

quota_status

Adds a draft post to the brand's approval queue. It is NOT published: a person must approve it in the panel (reviewUrl) before it goes out. Platforms: facebook, instagram, linkedin; instagram needs at least one image URL. Without scheduledAt the brand's measured best posting time is used. Submitting the same caption again within 10 minutes returns the existing draft.

submit_post_for_approval

Everything waiting for a human decision: calendar posts in needs_approval plus queued approvals (ads, blog posts, product imports). Each item has a reviewUrl where a person approves or rejects it. This tool cannot approve anything.

pending_approvals